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The challenge was to develop an informative and appealing product video for the Pacto, a lightweight spectrometer, explaining in a clear way the product's features and benefits to potential customers. Not only in the field of research, but also for medical and industrial applications.
The development for the Pacto Spectrometer product video began with some sketches for the storyboard. We used a mix between video and 3D animation. In this storyboard, we highlight the capabilities of the Pacto and focus on different aspects of the product.
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To give a cinematic effect, we developed the packshots with a dark background with smoke effects. Finished with a sauce of different lighting and texture effects, a dramatic* result was created where the different parts of the product are strongly highlighted and the visual as a whole grabs the viewer's attention.
* 'dramatic' bv. noun Spectacular, startling, having a strong effect.
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A product video like this one for the Pacto is an effective marketing tool that helps Avantes showcase their products but also inform their (potential) customers and build their brand identity.
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The mini social campaign was used not only to raise awareness of the Pacto Spectrometer, but also to create more brand awareness. The high reach, interactions with the posts, as well as cost efficiency and measurability made for a highly effective campaign.
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And that became the coat rack in the campaign around the new Retro line. Tough, outspoken & retro products with a high 'must-have' level. The communication had to be completely in line with that and therefore have a challenging & 'edgy' character.
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Of course, first we had to let people know that ETNA makes these awesome retro refrigerators. Contemporary technology with a classic look.
For this we developed banner sets, Youtube and Insta prerolls and cool inspiration posts for just about every social channel.
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Now that everyone (well almost everyone) knows about the ETNA retro line, it was time to activate our target group. Among other things, we developed a website with which people could very simply design their own refrigerator.
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Create your own design place it on the refrigerator and see instantly how it turns out! If Van Gogh were alive today he would be in white goods instead of art.
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In those years, they have grown into a brand with an impressive product line that is suitable for all conceivable road and weather conditions. They have achieved impressive milestones and forged great partnerships. They proudly stand behind our wide selection of world-class tyres. And they have the test results to back up that claim. They are a brand with heritage, know-how and quality that always puts the customer first. They have earned their stripes.
Vredestein earned its stripes with its long history of making high-quality tyres. We used this in the image campaign to emphasise the top status Vredestein has achieved.
We have not placed the focus on any specific tyre, but instead on the tyre track left behind by the car. What Vredestein leaves behind in its tracks is a history to be proud of, with remarkable results. And this is how they ride into the future. Sometimes the road is uphill, but always with a clear goal: to be the best they can be for their customers.
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The different seasons gave us the opportunity to vary the colour, creating a recognisable campaign style per season.
For this campaign, we developed special 3D visualisations in which the product played the leading role. The "journey lines" simulate the travelled road and connect the product to the road.
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Big, bigger, biggest! Throughout Europe, the campaign was shown on various billboards along motorways and in the centres of world cities.
The sales campaign was also translated into an advertising series in 14 languages that could be found throughout Europe. On the back cover and inside leading car magazines such as Top Gear and various lifestyle magazines.
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You have probably seen them before. They are almost impossible to miss. The banners that appear while you are browsing. These banners and retargeting banners were developed by us and are designed to keep Vredestein top-of-mind with a little movement. A simple click takes the viewer to the right place and a nearby dealer can be found so that the product can also be experienced live.
In order to reach consumers who are at a more advanced stage of the buying process, we developed supporting POS materials such as roll-up banners, shelf strips and counter displays, which were displayed in dozens of shops throughout Europe.
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If you have a whole fleet of mobile billboards throughout Europe, you can't escape the fact that the campaign must also be reflected on them. The large surfaces on the trailers are ideal for large, striking visuals that also directly reach your target group: the motorist!
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All test winners are bundled in a special brochure that highlights each individual tyre. Quotes from car magazines and test stamps won make it clear why each type has earned its own spread and the statement "Earned its stripes".
The campaign materials were also used, of course, on Apollo Vredestein's own site and on frequently visited car and lifestyle sites, where they were used as visuals for blog posts and as general banners.
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You know them, those screens hanging in the waiting room while an operation is being performed on your car. The ones you look at after you've finished all the magazines on the table. The campaign could also be seen on these. These expressions could also be seen internally in the offices and factories in Enschede and Hungary.
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Six core values (liveable, involved, skilled, resourceful, practical and idealistic), its past and its socio-economic status emerged from extensive sessions with citizens.
We translated the six core values into a design grid based on hexagons. The same lines/corners can be found in various places in Hengelo, including the new city offices. This flexible grid has been set up in such a way that it can serve as a basis, not only for the construction of the logo, but also for all communications (both digital and analogue).
In order to create a clear, recognisable link with the past, the Hengelo coat of arms in stylised form has been given a prominent place in the new logo. The symbolism in the coat of arms still fits in perfectly with the core values.
The "different, open attitude and appearance" that the organisation stands for is clearly reflected in the design of the new logo.
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The lines and the open character of the logo can also be seen in the word mark. The upward lines here literally represent the upward line / progress that Hengelo is striving for. We deliberately added the description 'Gemeente' (municipality) to emphasise that it concerns a government organisation. In addition, this not only concerns the town of Hengelo, but also the surrounding hamlets and cores.
The blue and yellow colours of the current house style are derived from the Hengelo coat of arms, with the yellow colour symbolising gold. We have translated these two colours into two new primary house style colours. The blue has been made a little darker, so that even in one colour the logo offers sufficient contrast.
The yellow colour goes more in the direction of the original gold from the coat of arms. The gold also symbolises social and economic prosperity.
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Clear icons in Hengelo blue to indicate different subjects. The openness from the logo is clearly reflected in the icon style.
The golden colour is also the common thread in photography. Morning or evening light provides a golden glow and beautiful contrasts. The fact that Hengelo is a typical family town is reflected in the images. Children and/or families in settings that show the versatility of Hengelo.
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All components come together on the flexible grid and thus ensure a consistent design for all current and future expressions.
In a record time of 5 2-week sprints, the website was completely designed and built in collaboration with Kodea and Seneca. The open attitude and charisma which Hengelo stands for is clearly reflected in the design of the 15 different page types.
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Do we already call print items offline? Well, go on. Everything that was loose and had a logo had to be given a new look. So all beach flags, roll-up banners, advertisements, posters, entrance passes, municipal guides, invitations, columns, certificates, ...
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The building signs were also put up in the scaffolding. They are also completely in line with the new house style for Hengelo.
We didn't want to scare people, so blue envelopes were not done. With a golden envelope you expect to have won something... so it turned out to be white envelopes again.
You don't have to go all the way to the municipal offices to see the city's signs. You can find them everywhere.
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Not an evolution but a design revolution. A confident style with a color and shape language that complements the product line. Colors that match the often dark equipment. Lots of air in the formatting by being selective in the length of text and what to show when.
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ETNA was founded in 1856 as an iron foundry for household appliances in Breda, the Netherlands. The iron foundries soon formed a recognizable image for the brand.
The iron casters have been the recognizable logo for the ETNA brand for more than 165 years.
Referring to the famous Sicilian volcano, we see the shape of the volcano clearly reflected in the typography.
When positioning the logo, there is a preferred minimum area to be kept clear. In width this is the ETNA logo, in height we use the E-height for this.
For ETNA as an online brand, we let the digital color palette lead the way. The print colors were derived from this.
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The way we write is inspired by our brand values: Dutch and quirky.
We address the end user in the you form,
for a loose, spontaneous tone of voice (or even better: writing style, because we prefer to communicate in Dutch).
We write our own brand name as consistently as possible in capital letters. So no Etna but ETNA. URLs and e-mail addresses are the exceptions that prove the rule.
The emphasis is always on the USPs of the product or of ETNA itself. We name these in an approachable way and with a big wink to keep it light-hearted.
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Dutch sobriety: clear and understandable.
Talking about kitchen appliances doesn't have to be dry, laced with specifications, product codes and jargon.
Dare to speak clearly. Someone who has not first spent hours delving into the world of induction hobs still needs to understand why ours is so interesting, beautiful and easy. So is English not allowed at all? Sure, some things are more catchy in English.
Unexpected, fresh, expressive, energetic, enthusiastic, informal and where possible with a big wink.
An important part of our distinctive character, a way of emphasizing our approachability and radiating our positivity. We do not take ourselves too seriously, but the client all the more. We are inclusive and value every client's opinion.
ETNA has some really cool products, but how do we best portray them? Good question. In this section, we cover everything from mood shots to detail shots.
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You can see the latest kitchen trends not only in ETNA's appliances, but also in their mood images. Whether you want a modern, classic, country or designer kitchen, ETNA has the appliances that fit it perfectly.
Increasingly, we are using renders for the mood images, with extra attention to soft lighting and stylish set dressing.
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Usually a story can use a picture. And sometimes you need to go a step further than that. If you want to convey a lot of complex information while keeping the viewer awake, an animation can offer a solution. With motion and sound, you hold the attention of your target audience better and information remains longer.
* at a comparable budget (150 - 200 million euros).
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People remember a message much better if it is in the form of a video or animation. So do away with boring text or simple images, if you want your message to be in the spotlight, moving images really rock and roll.
Through storytelling, we can translate complex stories into engaging, visual journeys that enchant your audience. Move over Hans Kazan (does he still work?).
Onze branding animaties zijn als het ware de visuele stem van je merk, waarmee je een krachtige indruk achterlaat en je identiteit stevig op de kaart zet. <<een woordgrap met "rots in de branding">>
Turn learning into a visual feast with educational videos, transforming complex information into understandable and engaging animations.
#chewinggumindeklas
Highlight your new product with our custom product launch animations that let the unique features and benefits shine. Lights, camera, action!
Kick off your online campaigns with our catchy animations that reinforce your message, increase conversion and stay connected with your target audience.
Turn your complicated concepts or stories into bite-sized, entertaining animation snacks that clarify your story piece by piece. Mmmmh, tasty.
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Let's get started. We start with a conversation to perfectly map out your goals. Then a little brainpower comes in and the creative ideas bubble to the surface.
We write a catchy script and create a storyboard to visualize the storyline.
After you agree to the previous step, we will immediately begin the actual animation of your video. Now we're gettin' somewhere!
The right sound is essential. We add appropriate music and sound effects to bring your animation to life. Of course, a voice-over is also possible!
Time for some feedback! Together we will make any adjustments and make sure you are completely satisfied with the end result.
We deliver your finished animation in the desired format and help you publish it on the right channels.
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Explanimations - Infographics - Illustration
Typography - Logo animation - Design elements
Video enhancement - Animated interfaces - Video tracking
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No, they don't work with children at a campground. An animation studio creates animated content, such as 2D and 3D animations, motion graphics and explanimations, for a variety of purposes.
It all starts with brainstorming a killer concept, then we write a good script, sketch a storyboard. Then we start animating and bring your message to life, just "a little more" matching the right sound and scraping and polishing until everything shines. And then, voila, your animation is born!
The better a message sticks, the higher the conversion rate. And people remember videos better than just text or images. That's because videos appeal to multiple senses - you see them, you hear them and that fascinates, which in turn creates a lasting impression.
3D animation can add depth and realism to visual content, which is useful for a variety of applications. For example, you can show what normally remains invisible, such as the inside of a machine or product.
This is actually a subtle way to give your logo some extra punch, making it stand out a little more. Looks great in the intro/outro of a video/animation or in your email footer.
The cost is mainly in the time spent on it. On average, one full minute of animation takes 2 to 3 weeks to produce. Of course, this also depends on the complexity and animation style. Maybe a free quote would be easier? Then send your idea to info@creativebastards.nl or call +31 (0)53 - 206 00 02
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The goal of this animation (explaining something = "to explain" so "explanimation" with a fancy word) was to clarify the main points of the Participation Act, and specifically on how to best help status holders find their place in the Dutch labor market. Such an animation should of course look good, but also take into account the different cultures and present the information in a clear and concise way to the target group. But with feeling!
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Before we get started on the story, we want to make sure we hit the right visual chord. So before anything moves, we first move our pencil (or mouse, probably) and make so-called "style frames". This allows the client to see the look and feel of the animation.
At this preliminary stage, it is still easy to make adjustments. In consultation with the client, we adjust the style frames until we find exactly the feeling that fits perfectly with what we are going to tell, obviously always with the final target audience in mind. Ultimately, at this stage we determine the style, color, textures and in some cases even a textual description of animation ideas.
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After choosing the right style, we start working on the storyboard. This is where the style frames and the story come together to form a visual representation in steps. A kind of sketched comic strip of what the animation will eventually look like. For each step, we describe how things will appear on screen and what the customer can expect from the animation work. This "comic strip" immediately forms the basis for writing the script. In what order are we going to tell what. That script, in turn, is the basis for the voice-over. In this way, everything hangs together!
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Because computer-generated illustrations can sometimes feel a bit flat and lifeless, we use textures to compensate for that "flat look." In doing so, we use a number of techniques. By providing each layer with a light and dark "grain" texture (for those who love analog photography: a kind of film grain, in other words), we create the impression of volume. Components gain depth through shadow and light spots. In addition, we use patterns and textures to give the animation even more 'body'.
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One more step, we're almost there! To add extra power to the whole story, a voice-over was also used for this job. It supports the animation and gives extra information. Because this animation was developed for a wide range of cultures, the script was translated into 8 languages and recorded by different voice actors. So everyone can watch it in their mother tongue, even people who speak Pashto or Tigrinya! For convenience, we have simply posted the Dutch* below.
*How curious what it sounds like in your own language? We might have it! Request it at info@creativebastards.nl
As you can see above, we go through a series of steps, adjusting each time. So we start by establishing a style, making storyboard and script, and we go further and further along the way. Between each step there is a delivery moment and we incorporate feedback for a final result that is completely to your liking.
This process took a bit longer than average, but even then it only took 7 weeks from briefing to delivery. In this case, the voice-over in 8 different languages was something you don't come across often and took some extra time. So if you don't need Pashto or Tigrinya, it can be even faster!
From a fake Morgan Freeman to the classic screaming radio commercial lady, the possibilities are almost endless. The chances that we won't find a voice that fits your company or message perfectly are zero.
We'd rather not share that. Not because we don't want you to know, but we value the privacy of our clients. However, we can say that in general the cost is mainly in the time we spend on it. On average, one full minute of animation with two men/women takes about 2 to 3 weeks to produce. Of course, this also depends on the complexity and animation style. Maybe a no-obligation quote would be easier? Then send your idea to info@creativebastards.nl or call +31 (0)53 - 206 00 02
